Storytelling That Reveals Value

The Profabula Storytelling workshop makes use of constructivist development where meaning-making happens in small groups in an interactive discovery process. Participants are guided to uncover assumptions about the value they perceive in their products and services as opposed to what their client perceives. Long held beliefs are questioned in the process, often revealing critical blind spots related to the construction and delivery of their value proposition. Cohort attendees leave the workshop ready to use storytelling to communicate value to internal and external customers and stakeholders by unlocking the language of value.

Objectives and Outcomes:
• Develop immediately impactful Profabula storytelling abilities to transform and power your
messaging

• Unlock the power of normalization and standardization of product terms used with clients

• Engage your client with a common understanding of the value that they expect

• Build and deliver an awareness tool-set to influence necessary perspective change with your
organization and clients